Cubitt House

Cubitt House is a collection of London pubs and dining rooms that blend historic architecture with modern design and hospitality. From Belgravia and Mayfair to Notting Hill and Marylebone, each pub has its own character yet carries the same warmth, charm, and commitment to quality.

Food and provenance sit at the centre of the experience. Working closely with trusted British farmers and producers, the group delivers thoughtful dishes, crafted drinks, and the kind of relaxed service that has made Cubitt House a mainstay of the capital’s dining scene. Together, the eight venues form a uniquely recognisable family — one that’s both timeless and distinctly London.

Before partnering with Tablebook.me, all reservations were managed by front-of-house teams — a model that led to missed calls, inconsistent guest experiences, and reduced focus on service.

At the same time, Cubitt House was undergoing a group-wide transformation, elevating every aspect of its offer. But the reservations process lagged behind — lacking structure, visibility, and strategy. Leadership recognised that without central coordination, opportunities were being lost daily.

After an initial pilot in 2022, Tablebook.me implemented a centralised reservations model across all eight pubs. A dedicated team now manages bookings from 09:00 to 21:00, seven days a week, while written enquiries and group bookings are seamlessly handled and passed to the in-house events team when appropriate.

Site visits ensured the Tablebook.me team could understand each venue’s character and guest profile. With this insight, they introduced consistent booking standards, optimised availability, and established cross-selling between venues for the first time — ensuring guests always had an alternative when their first-choice pub was full.

Centralising reservations unlocked additional capacity across the group and reduced missed calls dramatically. Tablebook.me’s ongoing management of booking rules, seating increments, and demand data helped maximise utilisation and reduce cancellations.

Cross-selling alone has redirected over 1,400 covers annually, keeping guests within the Cubitt House family and strengthening brand loyalty. Operationally, FOH teams have been freed from admin, service consistency has improved, and leadership now enjoys clear visibility of reservation performance across all pubs.