xl

lg

md

sm

xs

The Dean Group

Creating A Centralised Reservations Framework That Unifies 12 Luxury Hotel Venues, Improves Visibility, and Delivers High-Performing Guest Journeys.

Introduction

The Dean Group, part of the LHC family, operates some of Ireland’s most vibrant hotel restaurants and bars across Dublin, Cork, Galway, and Glasson Lakehouse. From rooftop dining rooms to contemporary steakhouses and destination hotel bars, every venue blends style, energy, and premium hospitality.

Tablebook.me supports 12 food and beverage venues within the portfolio, including Sophie’s Rooftop, Jean-Georges, Ryleigh’s Steakhouse, The Collins Club, and Bonnie’s at Glasson Lakehouse. Together they represent one of Ireland’s most dynamic hospitality collections — places that welcome hotel guests and locals alike, uniting luxury service with genuine personality.

Challenge

As the group expanded, reservations across its 12 hotel-based venues were managed by busy front-of-house teams — creating delays, missed calls, and inconsistent guest journeys. Without central oversight, leadership lacked visibility into booking performance and policy management.

Restrictive system rules, blocked tables, and inefficient increments further limited capacity, making it difficult to meet growing demand. To truly unlock their potential, The Dean Group needed a partner who could centralise reservations, capture every enquiry, and ensure service matched their hotel standards.

Solution

Partnering with Tablebook.me, The Dean Group introduced a fully centralised reservations service, providing structure, speed, and visibility across all 12 venues. Operating seven days a week, the dedicated team manages calls, emails, and large-party enquiries, alongside cross-selling when capacity is full.

Real-time reporting and ongoing consultancy ensure systems, policies, and availability remain optimised to maximise revenue. The result is a joined-up, data-led reservations approach that mirrors the quality and professionalism of the group’s luxury hotels.

Results

During the pilot at Sophie’s Dublin, Tablebook.me introduced a new mid-shift dining window that delivered 675 extra covers (208 bookings) and a 16.6% year-on-year uplift in seated covers. Across the wider group, policy refinements and smarter scheduling have increased capacity and improved guest flow.

Cross-selling has redirected nearly 900 covers to other Dean venues — introducing guests to new restaurants within the brand. Operational consistency has improved, front-of-house teams are focused on service, and leadership now benefits from a clear, real-time view of portfolio performance.

Client Voice

Having a single reservations partner across all our venues has brought the consistency and visibility we’d been missing. The ability to cross-sell between venues has been a game-changer, enhancing the guest experience whilst driving revenue growth.

The setup process was seamless, and since partnering with Tablebook.me, we’ve seen a positive uplift in booked covers and overall group awareness. They handle the heavy admin that comes with managing reservations and spend time with our guests to give them the best booking journey, whilst also ensuring we maximise conversion and optimise floor plans. This allows our site teams to focus on delivering exceptional service in-house.

Ako Akinsete

Chief Operations Officer

More Projects